• Given the sheer volume of most marketing campaigns, you can’t possibly analyze the leads, score the leads, track users to determine the effectiveness of your marketing efforts or discern emerging trends. If you really want to target customers and prospects with the right messages at the right time, you need marketing automation that customizes content and automates the timing of all of your marketing communications.

    fyi-maketing automationOur fully developed marketing automation systems provide information across all phases of the marketing process, including:

    • Lead management
    • Lead scoring
    • Lead Nurturing
    • Campaign analysis

    We specialize in lead nurturing for small and medium-size businesses. Converting leads into sales and hopefully repeat customers is crucial for success. Our customized software solutions can automate the tracking process, and we can help you acquire quality leads, create an instant response system, and more. Our system has three phases:

    Awareness– Attract leads by identifying needs and problems and creating content that discusses/addresses them.

    Consideration– Maintain brand consciousness with appropriate content and explore solutions.

    Decision-Research products/vendors, present case studies and demos, analyze ROI. At this point it becomes clear if the lead is hot-or not.

    Talk with our team of experts and see what we can do for you. We can customize our lead nurturing programs to meet any need or budget.

    Call us today at 1-800-394-1907, our team of consultants is ready to help you move your business to the next level.


    Need more information?

    Contact FYI Business Consulting


    “Our Business Is Your Business”

    Any successful web project starts with discovery, architecture and planning. Combining our extensive experience and knowledge of the internet and how it works and combining it with your ideas to properly plan the development of your project.


    You Imagine, We Design & Develop

    Our design team specializes in taking your vision and making it a reality. We’ll take the time to fully understand your vision, your brand, your business and your style. Using the latest design trends and techniques, we will create a cutting-edge website design that is user friendly.

    We specialize in the WordPress Platform which is an Open-Source Content Management System that allows you to edit, manage and update your own site with ease. If you are not interested in maintaining your website, those services are something we can handle for you too. We offer training, consultation, social media integration, mobile and tablet responsive design, e-commerce, galleries, photo editing services, graphic design, and more. It is more important than ever to be able to keep your web site and your total web presence up to date and truly working “for” you. Technology is fluid, ever changing and improving. Never worry about that, we’ll handle the back end for you so you can concentrate on your content, products, communities, services and presenting them on line. Your SEO (Search Engine Optimization) will be dramatically enhanced with plug-ins and quality content development.

    If you want to develop your web presence into the most powerful marketing tool available to your business, reach out to the FYI team and we will give you an honest evaluation. Our goal is to empower you with the best tools, resources and design services so you can achieve professional success.

    Call us today at 1-800-394-1907, our team of consultants is ready to help you move your business to the next level.


    Ready to get started? Call for a consultation 800-394-1907

    Need more information?

    Contact FYI Business Consulting


    Businesses that thrive typically have online communities with raving fans. Their communities can be a small dedicated group or a very large following, either way they have fans that support their work on their website and on social media channels. Without a social community, even the smallest of communities, a business increases its chances of failure.

    How do you build a community of people who know, like and trust you? And then who also share, recommend and tell others about you and your great company?

    You provide valuable information, get involved, interact, give, make it easy to share your information and then also share other’s information.

    Providing Valuable Content Consistently

    Building a community is about creating a space where the sharing of valuable content on a consistent basis takes place. In a sort of three-way manner – you share your information, you share other expert’s information, and then your community shares as well.

    You’re not looking just for an audience who will watch and consume whatever information you show them. You want a group of people who are willing to be involved in a two-way conversation, to interact with others, and to share or promote the information you share.

    Blogging is a Tool to Deliver Your Content

    FYI-social media managementThere are many ways to regularly deliver valuable content. The most popular is through blogging via your organization’s website. Best practices vary yet to keep your audience engaged, a blog post containing up to 600 words should be published weekly. If you have lots of content to share, and your audience wants it, blogging more often during the week, even daily is acceptable. The important keys your blog post should accomplish include:

    • Being valuable information to your reader about your subject matter as well as any complementary information
    • Keeping it short (word length wise), unless you know your visitors will consume larger amounts of information
    • Being consistent when you post. If you post daily, post at the same time every day. If you post weekly, post on the same day at the same time every week.

    Sharing useful information consistently will build the trust and loyalty from your readers. This will eventually lead to more interactions, more trust and eventually more revenues.

    Need help building a community? Not sure how to start a blog? Want to explore content development?

    Call us today at 1-800-394-1907 to set up a consultation meeting and we’ll help you figure out all of the puzzle pieces and then the next steps to bringing your community of fans together.


    Ready to get started? Call for a consultation 800-394-1907

    Need more information?

    Contact FYI Business Consulting