Knowing your audience is paramount to a successful online community followed by an editorial strategy that will reach your ideal audience members. A deep dive into your IDEAL audience versus who is CURRENTLY reached is key to identifying your niche audience. For example, a niche might be College educated women with children approaching divorce. Surveys along with activity based monitoring statistics help to build your reach to the desired audience.

A strategy will need to be developed for original content submissions outside of paid contributed content. A sales strategy will need to be aligned with your content strategy so that you may capture key advertisers and sponsors. Integration of a virtual conference strategy allow sponsors and attendees to participate from anywhere and generates an audience pool far wider than face-to-face.

To find out more about HOW TO GROW AND LEVERAGE AN ONLINE COMMUNITY, contact [email protected] or call 856-701-0173.