• Branding, Visual Identity, Websites & Maximizing Your Total Web Presence

    The World Wide Web plays a very important roll in your company’s Identity and Brand presence. I would argue it is your #1 marketing tool. In fact, my slogan is, “It’s how the world sees you!”. Keeping your website up to date, user friendly [...]

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    When I first heard the term "Zombie Start-up" I thought Stephen King ran out of ideas and turned to recent business trends for his muse. Or, maybe it was a new energy drink brewed especially for the undead to kick start them in the morning. No, I [...]

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    by Carmela DeNicola   Lease vs. Finance The decision to Lease vs. Finance is no easy task because it involves a series of complex calculations that the average business person may not easily understand.  While lower payments with a lease may[...]

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    While there may be no new revelations in this article as it pertains to Small-Business owners, the information is certainly worth repeating.   There is however, one very important additional fact that is worth mentioning.  The fact is, that whether[...]

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    Entrepreneurs essentially bring ideas into reality while salespersons are the ones that sell for public consumption. Nowadays, the demand for entrepreneurs is increasing. In fact, an entrepreneur’s creativity is not only limited to the job [...]

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    1. General Liability Insurance: Every business, even if home-based, needs to have liability insurance. The policy provides both defense and damages if you, your employees or your products or services cause or are alleged to have caused Bodily Injury [...]

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    Leadership vs. Management Working “On” vs. Working “In” Your Business (running your business vs. the business running you) Management Means People, Time and Money Cash Flow Management Your Business Plan Your Marketing Plan Your [...]

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