Providing support to today’s business clients involves time, work, technological know-how, and patience. Sales and marketing teams are bombarded with lots of information from different sources every day. Companies who harness this information, about their clients and prospects, are ahead of the game. They also most likely are using a Customer Relationship Management software package..

Keeping Information All in One Place

Customer Relationship Management (CRM) software enables businesses to manage their customer and prospect relationships by managing the data associated with it.

Each time sales interacts with a prospect, data is being discovered. Maybe they found out more of the prospect’s needs or how many children the contact has or even some shared hobbies or interests. CRM software allows for this data to be stored in one place and made available to everyone in the organization.

If a customer calls in with an issue, the customer service team will see the file of data collected about the customer and be able to use this to better serve the customer. They also will add information to the customer file for future use.

CRM software also allows for scalability – meaning, as the customer grows, the relationships increase, and as the complexity of the account increases, all of the information can be collected and stored.

On the support side, this means more people within the company are involved. The CRM software collects all of the information, keeps it in one place, organizes it for quick reference, and allows for everyone to use it simultaneously. This enables the team to provide better customer service and to create more targeted marketing programs.

This enables the team to provide better customer service and to create more targeted marketing programs.
Sam Walton, the founder of Walmart, was quoted as saying, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Don’t let your prospects fire you by spending their money elsewhere due to your lack of organization or old fashioned ways of managing relationships (rolodex, index cards, individual’s mobile phones, spreadsheets, etc.). Enter into the 21st century and check out CRM software options. There are many software options for all types of businesses. That means there’s one for you.

We can help you figure out which CRM software would work best for your needs and your organization. Call us today at 1-800-394-1907 to set up a consultation meeting.

Ready to get started? Call for a consultation 800-394-1907

Need more information?

Contact FYI Business Consulting