Key SEO Marketing Metrics to Increase Your Website Activity
Your website is how the world sees you, but if your content is not properly powered by SEO robust content you likely won’t be seen. How do you know that your SEO efforts are working?” Besides the obvious results of seeing your website move up in the search engine results, and or getting more conversions on your website, there are more scientific ways to measure the success of your SEO strategy.
There are three metrics that focus on your SEO to help in getting your website to be elevated to the first page of a search.
3 SEO Metrics Which Prove Your SEO is Working
The writing copy or content needs to be optimized for the search engines, we suggest that you engage an SEO content expert or SEO copywriter. The following three Marketing Metrics help to validate that you have the right SEO powered content so that you can be found by target client prospects.
Repeat Visitor Share %: this is a measurement of how pertinent your content is to your visitors and what they are searching for online.
Bounce Rate %: this metric is the KING of content metrics. It measures the percentage of visits where the page was the only page viewed.
% of Search Engine Referrals: this percentage shows the overall SEO effectiveness via the Search Engines as it calculates the ratio of the referrals from the search engines versus all external referrals.
Now you know which metrics you should be tracking. Next let’s briefly talk about how often you should look at the results. First, it is important to establish a regular schedule of when the results will be gathered and analyzed against the previous period’s results. Considering Search Engine Optimization isn’t an overnight fix nor an instant success, time will be your friend with these metrics.
Prior to the content being optimized, a savvy SEO expert will calculate these metrics to establish a benchmark or starting point. Then after the content has been optimized, collect and analyze the results, via Google Analytics, at least once every four weeks. The important thing to remember is the collection and analysis process needs to be consistent – be it every two weeks, every four weeks or every six weeks. Then, within two to three reporting periods, the website should see increased performance results as a result of the SEO content shift.