• Use These 3 Key SEO Marketing Metrics to Increase Your Website Conversion Rate As an SEO Copywriter, a frequent question of clients is “How do I know these SEO efforts are working?”  Besides the obvious results of seeing your client’s website[...]

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    Do you find yourself spending too much time on administrative chores that take you away from the task that really drive your bottom line? Are you spending 2 - 2.5 times on salary, taxes, insurance, fringe benefits, training, and overhead for your [...]

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    Do your 2014 goals look something like this? 1. Find, Attract, and Win New Clients 2. Nurture and Retain Existing Clients 3. Entice Former Clients to Return 4. Reduce the Costs of Marketing & Client Service We work with our clients to assist[...]

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    Year end, a time for reflection and the time to move forward.  The new year business plan will be different at every business—but yes, when the clock strikes midnight on December 31, it is high time to have a game plan on paper for the coming [...]

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    Tie Up ANY Legal Loose Ends before Year-End! The end of the year presents a perfect opportunity for you to tie up any loose ends that you’ve put off throughout the year. For example: Did you File a DBA (Doing Business As) for your business name? [...]

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    Have you ever been faced with having one of those difficult discussions?  Perhaps you had to talk to an employee about their personal hygiene, or explain to a client that they are the real problem, or perhaps you had to ask the bank for a loan or [...]

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    The front and back offices of your company, are yours speaking to each other? Communication in Business Essentially, do you know if the right hand really knows what the left hand is doing?  In business, this could be detrimental to your clients [...]

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    It seems like throughout my entire career the subject of a price increases has always been a hot topic. Hot? Sometimes it's nuclear. When, how much, and then why? Positioning your rationale is the real key here, and the most difficult aspect to [...]

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    TUNE In to WTER today from 3:00-3:30pm LIVE!!. Last week we shared information on Requests For Quotation (RFQ).  This week, we want to share information on Requests for Proposal (RFP’s).  Many businesses tend to use the terms interchangeably.  [...]

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    Biggest Bang For Your Business Buck Theorgy...RFQ's! Like consumers, companies want to get the biggest bang for their buck, so instead of heading to the nearest store, a best practice method would be to send out a Request for Quotation (RFQ).  An [...]

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